The goal with this plugin was to help those not familiar with SEO and the damage that can occur by simply deleting products, resulting in 404 errors and a loss of SEO for that page. If you are pulling in 20,000 page views a month from a product, simply deleting it means increased bounced rates and a loss of page views. However if you redirect or even give a notice to the user that the product is no longer being offered, then you can allow users to jump to the parent category or automatically be redirected. While we tend to avoid redirects due to lack of information available to users, we did include this functionality, but would instead recommend using the notice feature available in this plugin. Scenarios to use the forced redirection would be say a compliance issue with a merchant.<\/p>\n